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Community Market Fit
Product Market Fit is dead
Old Money: Product Market Fit
New Money: Community Market Fit
The old ways of building a company or finding a product to go all in on are dead.
The new way is building a community first and then servicing that community over time.
That’s where Community Market Fit comes in.
How does it work? Here’s the playbook:
Build or join a community.
Make sure it’s something you’re interested in.
Start interacting with that community (show up).
Add value (your opinions, your insights, your content, your support).
Network with people in that community (get on calls or meet in person).
Find the pain-points in that community.
Build a product or service that solves those problems.
Did I over-simplify it some? Yes.
If you want to learn how to do exactly this
GRAB my new book Community Market Fit

Learn how to build unstoppable communities
30 success stories and how they leveraged the tools in this book
14 business failure stories and how to avoid their mistakes
I’ll sign your copy for you.
You’ll get a free 10 minute consulting call with proof of purchase
(buy the book, send me the screenshot of your receipt
I’ll send you a calendly link).
For the price of 3 cups of coffee
at Starbucks you can grab a copy.

“Required reading for all Entrepreneurs.”
- Matt Wells (Stanford, Harvard MBA)